Bollywood Cinema : BIG RTL, the joint venture between Reliance Broadcast Network Ltd (RBNL) and European entertainment network RTL Group, is planning to launch its first channel, BIG-RTL Thrill, on November 5.
Initially, the channel — an action entertainment channel targeted at male audiences — will go on air in Uttar Pradesh, with international content dubbed in Hindi.
The company will later expand the distribution into other Hindi-speaking markets and few of the South Asian Association for Regional Cooperation (SAARC) countries (Sri Lanka, Bhutan, India, Maldives, Nepal, Pakistan, Bangladesh and Afghanistan) in a phased manner.
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